concept
Bimetal explores the duality of metal as a reflection of identity.
Two materials, two finishes, two interpretations of the same piece.
The campaign creates a dialogue around aesthetic choices and different ways of inhabiting design, understanding jewelry as a decision that goes beyond ornamentation: gold or silver as an extension of how we choose to be perceived, and how we position ourselves in relation to time, image and identity.
Connected Across Time
Two women who appear to be connected across time share a single piece of jewelry.
One earring links both ears, creating a physical and symbolic bond between them.
The image remains open to interpretation: perhaps they are the same woman at different moments, or parallel versions of the same identity choosing gold or silver. The jewel becomes the link — a thread connecting age, decisions and different ways of inhabiting the same design.
some organic / ADS
scope of work
Jewelry styling lead for the full campaign, ensuring alignment with the brand’s aesthetic codes and narrative. Developed organic content and managed all content adaptations for social media and web. Supported on-set creative coordination across departments, contributing to a cohesive production process and successful campaign execution.