ADRIAN

THE HUMAN BEHIND THE PIXEL

I’m a Barcelona-based creative working at the intersection of brand image, content creation and art direction.


I come from a very naturally artistic family. My mother is a painter and my father worked shaping iron into form. Therefore, creativity was an influential part of my everyday life. From an early age, I was drawn to photography, performance and visual arts. Growing up in this enthralling environment of artists, I came to understand what truly inspired me. It wasn’t only about creating images but also building the concept behind them.


I went on to study Fine Arts in Valencia, followed by Photography and eventually Art Direction in Madrid. During those six formative years in Madrid, I developed a 360° comprehension of the industry, working across different roles including model, styling assistant, art director on set, scenography assistant and photographer. Each experience shaped the way I approach creative work today — with empathy for every discipline involved in a project.


I later co-founded Azido Studio, working with another great team, where we produced visual campaigns, creative productions and brand experiences. Building the studio allowed me to lead projects independently and explore different forms of visual storytelling. During that progressive process, I gained clarity about what truly drives me. In particular, shaping brand identity from within; developing image, narrative and creative direction as part of a brand’s long-term vision. When the opportunity to join TOUS appeared, it felt like a natural step forward and the right environment to continue growing in that direction.


I joined TOUS in the Visual Merchandising & content department, and over time moved into a creative leadership role within SUOT STUDIO, where I currently lead the conceptualization and development of image projects from initial idea to final execution.

I’m especially interested in building visual universes that feel intentional, emotionally resonant and culturally aware. For me, creative direction is not just about aesthetics — it’s about defining a clear narrative, choosing the right collaborators and elevating brands through meaningful imagery.


I see creativity as a constant long-term practice and I feel that this is only the beginning of what I continually want to build.

MY WORK – PHOTO /ART & STYLING


ME LIKE MODEL IN A BMW CAMPAIGN