End-to-end creative and campaign development, from concept and visual narrative definition to final delivery. Created comprehensive creative briefs, defined aesthetic codes, and selected the full creative team (videography, editing, casting, and production). Oversaw the entire production process, supervised edits and content adaptations, and managed publication and calendarization across Meta platforms. Led campaign strategy in collaboration with the paid media agency, including product selection, collection alignment, and full-funnel campaign development.